Front-end craft,
full-stack range.
A web developer who's spent a decade building polished, measurable front-end work across a long list of platforms — and picking up unfamiliar stacks fast.
01 — Selected work
A few things I've built.
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Case study
Building a Product Data Feed with the BigCommerce API and AWS
A scheduled Lambda that pulls product data out of BigCommerce and feeds it to permanent on-site UIs for badges, attributes, and pricing.
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Case study
Building a Shopify Experimentation Practice
As we took on new clients already running on Shopify, the question wasn't whether to test but how — where you can run experiments on a platform that locks down its highest-stakes page, and how to optimize around that.
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Case study
Automated Analytics & Tracking Audits
A tool I built that connects to a client's GA4 and GTM, crawls the site, and reports what's actually being tracked versus what should be.
02 — About
Hand me any platform.
I'm a web developer, about a decade in. I've built on Shopify, BigCommerce, Episerver, WordPress, and a few stacks I'd rather not name in public — mostly JavaScript, SCSS, C#, and SQL. Hand me a platform I've never touched and give me a few days; that's basically how I ended up running our Shopify experimentation setup when clients started moving there.
These days, I'm an Optimization Developer at a CRO agency. I build A/B tests on platforms like Convert, Adobe Target and PostHog. A lot of the quieter work is the measurement itself: setting up GA4 and GTM the right way, so the data every test leans on is actually trustworthy. When the front end needs data it can't reach on its own, I'll write an AWS Lambda for it.
More and more, my real edge is AI tooling. I build the agent workflows and dev setups — Claude Code, custom skills, scripted pipelines — that have multiplied my output, routinely turning days of work into hours. Figuring out where these tools actually fit a workflow, and wiring them in so they pay off, is its own skill, and one I've gotten good at fast.
Give me a goal and I'll find a way to get the test built, shipped, and tracked, whatever platform it's on. Turning "can we even test this?" into something live is the part I'm best at.
03 — Skills
Tools I reach for.
Languages
Experimentation & Analytics
Platforms & Cloud
04 — Activity
Recent activity.
1154 contributions in the last year · active 196 days
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05 — Contact
Say hello.
Got a role, a project, or just want to talk shop?
Drop me a line — I read everything.